Why You Have to Secure Your Restaurant Website with SSL - ASAP

Secure Your Restaurant Website with SSL

You might have not asked yourself the following question: “Do I need a SSL certificate for my website?”, but as a restaurant owner, this is something that you should strongly consider. Because in reality, you stand to gain more you actually give it credit for. In this article, we’ll explain what how https works and what SSL does for a website. And you’ll quickly discover that it makes sense to secure your restaurant website with SSL.

What Is SSL and How to Secure Your Restaurant Website With SSL?

SSL stands for “secure sockets layer.” When you get an SSL certificate, your website encrypts data that travels from your site to users. By encrypting data, you make it considerably more difficult for hackers to steal information from your business and your customers.

Once you have an SSL certificate, your customers can pay for food online with their credit cards. They feel safe paying online because they know that criminals can’t intercept the data. In return, you give your customers more options for ordering and paying for food.

Without SSL, you put your customers at risk. Eventually, a hacker will notice that you have an unsecured website. At that point, the criminal just has to wait for someone to place an online order. That’s all it takes for the hacker to steal your customer’s information, commit identity theft, and tarnish your business’s reputation.

SSL Security Will Improve Your Search Engine Ranking

In 2017, Google started flagging websites that didn’t have SSL certificates. Google takes internet security seriously, so it wants to protect its users from dangerous sites. If you don’t have an SSL certificate, then Google considers your site unsafe.

Even if you’re not particularly concerned about online security, you should worry about your Google ranking. Most people never scroll beyond the top search results in Google. Very few look at the second page of results. Without an SSL certificate, your site probably won’t show up on the first page. For many consumers, that means your restaurant doesn’t even exist.

Google also warns users about using sites that don’t have SSL certificates. When someone visits your site, Google will show them a warning in red that reads "Not Secure". An explanation tells users that your website doesn’t have a secure connection, which could lead to stolen passwords and credit card numbers.

Smart customers will navigate away from your site when they see these warnings. Why would they take a chance when so many other websites comply with Google’s security standards.

Secure Your Restaurant Website with SSL

Give Your Customers Peace of Mind

Even if your website doesn’t process online payments, you still need security that gives your customers peace of mind. When you get an SSL certificate, your website will change from http:// to https://.

When people see the “S,” they know that they can use your site without concern. However, when they don’t see evidence of security, many of them will feel uncomfortable visiting your site.

After all, your customers don’t know anything about your website. Perhaps someone has created a fake site to trick them. Stranger things happen online.

Just give them the peace of mind they need so they will feel comfortable browsing your site. It will make people more likely to choose your restaurant over others, especially when they want to pay for their orders online.

How much does a SSL certificate cost?

SSL certificates are inexpensive and easy to get. Many companies offer SSL certificates that prove your website meets strong security standards. Some popular options include:

Any of these companies can give you the technology that you need to improve your site’s security.

Prices can vary considerably from company to company. Some certificate providers charge less than $50 per year. At $50, your https site only needs to attract a few additional customers per year to cover the cost of an SSL certificate.

SSL certificates have practically become mandatory for all business websites. Without one, you’ll lose customers, hurt your Google ranking, and put your business at risk. Considering how affordable the certificates are, it only makes sense for you to get one ASAP in 2019. When you secure your restaurant website with SSL, you avoid those problems so you can grow your restaurant.

Andreea Dobrila

Andreea Dobrila is a proven SaaS Copywriter & Conversion Optimizer. She has been featured in articles published on BigCommerce, G2 Crowd, Wikipedia, Orders2me, and many others. She's on a mission to provide restaurant owners with all the marketing tools & resources they need to skyrocket their sales.

Start by downloading her Ultimate Guide on Food Descriptions That Make You Hungry: Hypnotic Menu Writing Tips & Secrets.

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