Using Your Restaurant Website to Increase Sales
- By Andreea Dobrila
- CREATE WEBSITE
- Feb 19, 2019
Using your restaurant website to increase sales gives you a chance to grow your business and reach more people. If you own or manage a restaurant, then you probably spend quite a bit of time thinking about how to boost restaurant sales.
Your website has the answer you’ve been looking for. With the right restaurant website builder, you can increase your sales quickly by giving your customers convenient ordering options.
Use Search Engine Optimization to Attract More Customers
SEO for restaurants makes it easier for your website to attract more customers. When you have more customers, you can count on increased sales.
Keywords included in your website content should include your city’s name and the types of food that you serve. For example, a pizza restaurant in San Francisco should use keyword phrases like “best pizza in San Francisco” and “San Francisco pizza.” These phrases will encourage search engines to give your website better placement in their results.
Once people find your website, they can learn more about your specials, coupons, and promotions. If you want to know how to make a slow restaurant busy, start by improving your website. Choosing the right keywords related to the area you live in (city, neighborhood, etc.) and your type of cuisine will show you how to increase restaurant sales without advertising.
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Make Online Ordering Easy to Boost Sales
A good web page builder should include templates for online ordering. You will get the best results by choosing responsive website templates for restaurants that work well on smartphones and tablets.
Responsive designs will make it easier for people to order food from you with their mobile devices. Search engines will also reward your website’s responsive design by giving you a better rank.
You can also choose a restaurant website builder that comes with its own mobile app. The app will make it simple for customers to stay connected to your restaurants and order food instantly on their phones.
Read more: How to Increase Restaurant Website Traffic for Online Ordering
Adding delivery to your restaurant
A restaurant website builder with online ordering should let customers choose between delivery and even carryout options. Deliver is a great way to boost sales because it appeals to customers who don’t want to leave their homes or want to order business lunches for groups.
Some people, of course, prefer carryout. They may not want to pay a delivery tip, or they may want to get out of the house for a little while. As long as your restaurant website template lets customers choose between delivery and carryout, you will attract more business.
Add Online Payment Options
Many people don’t carry cash. They prefer using their credits or payment apps on their phones. A restaurant website template that lets customers pay online eliminates the need for cash.
Secure online payments can also improve your restaurant’s workflow. When customers come to pick up their food, they don’t need to take time away from your bartenders, hosts, or servers. Instead of paying at the restaurant, customers just pick up their food and go.
Choose a Restaurant Website Builder with the Features You Need
Using your restaurant website to increase sales means that you need one of the best restaurant website builders with useful features. Some of the most important features include:
- A promotions and coupons engine that helps customers find your latest deals.
- Unlimited website and Facebook online ordering.
- A mobile app that lets customers pay for their orders online.
- An SSL security certificate that gives customers peace of mind when ordering from your site.
- An online menu builder that helps you keep your menu updated.
- A gallery of professional images that can make your website more attractive.
- Search engine optimization with keywords that will work for your restaurant and location.
At GloriaFood, we have a restaurant website builder that starts at just $9/month. Contact us today to learn more about how we can help you get more from your restaurant’s website. You don’t have to spend a lot of money when using your restaurant website to increase sales.
Learn more: How to Make a Food Ordering Website with GloriaFood in Different Website Builders
Take a look at this detailed video walkthrough of how you can use our restaurant website builder to increase sales.