A restaurant website without a great design is like a restaurant location that is hidden in a building where you struggle to find a waiter. It exists, but it is not worth your time.
That’s why, in this article, we’ll help you get your business on the map and attract customers with easy-to-understand restaurant website design tips & ideas.
We’re taking a deep dive into what makes the user tick, color schemes, and how to design the structure of your website so that it's easy to browse and intelligently structured.
To answer this question, think about your restaurant’s website purpose. What do you hope to achieve with it? A good restaurant website must:
No matter if you decide to take matters into your own hands or hire a designer, these are the rules you should follow to achieve a great restaurant website design:
What device did you use last time you looked for a restaurant? If the answer was your phone, you are not alone. 89% of dining research is done by mobile before visiting a restaurant.
Therefore, it should come as no surprise that one of the best restaurant website design tips is to have a website that works just as well on a smartphone as on a desktop. Here is what you should look out for:
Choose a color scheme for your restaurant website design that will make your food and menu items pop without distracting the user. Here are some restaurant website design tips to help you choose the best color for your business:
Read more: Branding for Restaurants: What Is It, How To Do It, and Tips for Success
Imagine two blank sheets of paper. On one, you will write with a light grey, with a varying font size and random spaces. On the other, you use a contrasting black, the same font, and maintain consistency in spaces.
Which one do you think will be easier to read and understand? The same goes for your website. Use these restaurant website design tips to create contrast and consistency:
Most people visit a restaurant’s website to search for the menu. They want to see what dishes you offer and what are your prices, and they want to do it fast.
Don't make them search your whole website to find it or you risk them turning to the competition. Use these restaurant website design tips to guide visitors to the menu:
Read more: How to Place the Order Online Button on Your Restaurant Website to Sell More
Imagine a hungry customer stumbles upon your website. If you have professionally taken pictures of your delicious dishes, they won’t be able to resist and they will click the order button.
If you have blurry pictures that don’t put your food in the best light, they might look elsewhere. Follow these restaurant website design tips for images that convert:
Your front-page header is probably the first thing your client will see. Take advantage of it to get people to know more about your restaurant and encourage them to visit your online menu and order.
Check out these restaurant website design tips for headers:
Read more: 15 Data-Backed Restaurant SEO Tips for 2024 [Infographic]
Visual hierarchy is a term of web design that refers to how you place your elements on the page. You want to make your restaurant website design clear and effective. Use these tips to lead people to the elements you deem more important:
You might have noticed that some of the most popular platforms online deal with images or very short videos. People like to be entertained, but they have a short attention span. Therefore, you must ensure visitors find what they are looking for at a glance.
Use these restaurant website design tips to make everything simple for customers:
Read more: 10 Tips on How to Create the Best Conversion-centric Restaurant Website Content
After people are finished browsing your menu, reading your story, and admiring your pictures, you don't want to let them go. You want to keep them engaged with your restaurant and persuade them to become part of your community.
You can do so by constructing your restaurant website design to include links to:
You could go through the struggle of designing your website or hiring an agency, but what if we told you there was an easier way? What if you could get a restaurant website that follows all the rules listed above with no effort?
If you don’t want to take our word for it, try it yourself. Just follow these simple steps:
Here is a preview of how intuitive and conversion-centric your website will be once you go live.
If you prefer video instructions, we got you:
We hope you found these restaurant website design tips & ideas useful, and that you plan to implement them for your own website. If you want to learn more about how to increase conversion online, we recommend you read the following article:
How to Write a Menu for a Restaurant: Complete Guide with Examples