How to Place the Order Online Button on Your Restaurant Website to Sell More

order online button on restaurant website

If you want to build an online ordering website for your restaurant, the first thing you need is a visible and strategically placed order online button. From our experience talking to thousands of restaurants and monitoring their progress, a button added in the wrong place can significantly decrease your chances of getting online orders. The same goes for one that doesn’t draw enough attention.

Below, we teach you how to make a food ordering website that stands out by giving the customer exactly what they want: an easy-to-spot order online button.

Why does it matter so much where you place the order online button?

Here’s the first thing you should know about online food ordering: customers don’t have the patience to search your website to find the order online button. Online food ordering websites should live up to their promise: provide an easy solution for people who want to order food online.

Especially when customers are hungry, they won’t be interested in reading a long story about the history of your restaurant. That is not to say you shouldn’t have one. Details like these make your restaurant more authentic and accessible. However, they should never overtake your most important goal: sales generation or, in other words, getting people to order food from you online.

The best solution, in this case, is an easy one: make the order online button visible at all times, and prioritize the homepage.

Where should you add the order online button?

The most important place where you need to display the online ordering button is on your homepage. That is the first thing people see when they visit your website. If they’re already on your website, they most likely want to place an order, so don’t make them search for the ordering button.

Place it above the fold so they can see it first. A lot of customers don’t usually scroll down, so if you place the button at the bottom of the page, they might not even bother to check there. As a result, they might close the page and look for a different restaurant.

restaurant ordering system software demo

Apart from the homepage, we also recommend displaying the order online button on the rest of your pages (such as contact page or special offers page). While this is not as important, it will still act as a visual stimulus that might convince people to order. That way, wherever they may be on your website, they can easily place an order with the click (or tap) of a button.

online ordering system software demo

How to add the order online button on your restaurant website

The best type of online ordering button is a sticky one. What does a sticky button do? It “follows” the user as they scroll up and down the page. That way, the button is always in sight and easy to click. Ideally, place it in the website header. Here is an example from our demo website, pronto-ny.com.

sticky order online button website demo

As you can see, the button is not just sticky, but it’s also instantly visible. You should make it stand out by using a color that pops on a darker background and by giving it the space it needs. Don’t add it in a crowded place or surround it with text or other buttons. It will lose its impact and importance.

Moreover, don’t be afraid to make it slightly more prominent than other buttons on your website. As we’ve said before, this is a crucial part of food ordering websites.

The call to action on your order online button is also critical. The text should be action-oriented and persuade clients to order from your restaurant online. The button should also clearly state what it does and where it will take the customer.

If they click on it and are surprised by the result, you’re doing it wrong. Add a text like “Order Online” or “See Menu & Order” and link the button to your online order form.

Sell more by adding our order online button on your website

Our online food ordering software provides an order online button that is easy to install and customize. You can add it to your restaurant website in just a few clicks. It’s just a matter of copying and pasting a call to action button HTML code to your site.

One of the key benefits of our online ordering system is we’ve created it with a sales mindset. The look and placement of the button create a “tunnel vision” that focuses on the ordering experience. Moreover, we have a separate mobile version that triggers itself automatically to provide a mobile-optimized experience that will help you sell more food online.

Our order online button doesn’t redirect customers to a different URL. Sending users to another page might lead to a conversion drop of up to 30%. Instead, we open a pop-up that encourages the customer to focus on the ordering experience without any distractions.

restaurant menu ordering system pop up

We’ve also made our online ordering button compatible with most website builders. Here are instructions and recommendations on how to add the button if you use one of these website builders:

Customizing your order online button

But what if I want to design a button of my own, you might ask? With our restaurant ordering system software, you can. You can customize the button by changing its color, font, size, or even style to make it fit with your other website elements. You can read more about how to do that here.

If you feel like your current website is too crowded and not optimized for sales, we recommend trying our sales optimized website service. We can generate a restaurant website for you that is both sales and SEO optimized without any effort on your part. Moreover, the online ordering button is included. Learn more about this service here.

Wrap up

This is everything you need to know about how to set up online ordering on your restaurant website by adding an order online button. Our white-label online ordering solution is designed to make it easy for you to boost sales online without breaking a sweat. You don’t need any technical knowledge for this.

If you have questions about adding the order online button to your website or you need help doing it, don’t hesitate to write to us.

Laura-Andreea Voicu

Laura is a content writer and marketing specialist with a knack for SEO. Her mission is to help restauranteurs make their business stand out and skyrocket sales by providing exceptional online marketing content.

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