How to Optimize Your Restaurant’s Google My Business Page: Must-know Tips

Why Is Google My Business Important?

Have you ever heard the phrase: if it’s not on the first page of Google it doesn't exist?

Truth be told, learning how to optimize your Google My Business page for your restaurant website has become a necessity. If you’re not up there, your customers don’t know about you. They don’t buy from you. And hence, your sales are not quite where you’d want them to be.

However, creating your own Google my Business account and filling it in with real life information puts you where most restaurant owners aspire to be: on Google maps.

Many business owners don’t know how to get the most out of the Google My Business website. They may understand the importance of starting a profile and adding basic info, but they don’t know that they can actually use the service to attract more customers & increase their revenues.

Over the next few sections, you’ll learn more about the benefits of optimizing your profile. If the following questions “why my business isn’t showing up on Google search?” or “why is my business not showing up on Google maps” have popped to mind, then you should know that it only takes a few minutes to...

• rank higher on Google Maps
• appear on the first page of Google results
• and bring more paying customers through your doors

So how to get your business seen on Google? Let’s see.

How To Get Your Business On Google Front Page:

Start With the Basics Before You Move to Advanced Optimization

When you open a Google My Business profile, the service will prompt you to give it some basic information about your restaurant.

Do not skip any of these steps! Doing so will lower your visibility to Google’s search engine and prevent potential customers from finding your location.

Some of the basic information that you need to provide include:

• Your business’s category (example: “restaurant: pizza delivery”)
• Your address
• Your contact information, including phone numbers, email address, and website URL.
• Your business hours

Your restaurant’s Google My Business ranking depends on the accuracy of the information you put in there.

How To Make Your Business Visible on Google Maps When You Have a Multi Location Restaurant

If you have multiple locations & want to know how to get your business higher on Google maps, then you should consider creating unique profiles for each of your Google My Business locations. Adding each location will make it easier for customers to find you online and on Google Maps. It will also let you provide specific details (such as daily specials, promotions, and hours of operation) for each location.

Make sure you double-check all of the details that you provide. A lot of third-party sites use Google My Business to give people all the information they request. Anything inaccurate on your profile could spread to other sites, so misleading information could spread among your customers and potentially bring your sales numbers down.

How To Get Your Business Higher On Google Search:

Add Attractive Content That Will Tempt New Customers

Google My Business for restaurants lets you add quite a bit of content that will tempt new customers to try your food.

You can make your profile more attractive by adding:

• Beautiful pictures of your restaurant and menu items.
• Your menu and daily specials.
• Videos that show how friendly and professional your staff members are.
• A profile pic that makes your restaurant look irresistible (such as the front of your restaurant or the most popular item on your menu).
• Information about upcoming events at your restaurant.
• Links to your restaurant reviews.
• Links to your social media profiles.

Devote most of your time to posting visual content like photos and videos. More than 80% of online communication relies on visual elements. Photos and videos also communicate a lot of information quickly, which matters a lot in a world where people are surrounded by constant distractions and whose attention span has dropped tremendously.

Would you rather read a description of the burger or see a picture of the dish, instead? More importantly, which option would make your mouth water?

Use Google My Business to Communicate With Customers

When you optimize your restaurant’s Google My Business profile, you should pay close attention to the Google My Business reviews that you get from customers. Ideally, you can get a few 5-star reviews each month. The more positive reviews you get, the more other people will want to try your food.

Don’t just let positive reviews sit on your profile, though. Use the opportunity to communicate with your customers and thank the people who leave positive reviews. They’re doing a great service for your restaurant!

If you get a negative review, use the opportunity to apologize and ask for more feedback. You can’t make everyone happy, but you can use negative reviews as a chance to show your focus on improving customer experience.

Optimize Your Restaurant’s Google My Business Page & Enjoy Its Multiple Benefits

It takes a little effort to improve your restaurant’s Google My Business page. When you follow the tips above, though, you can expect to get a lot in return.

Some of the top benefits of optimizing your restaurant’s Google My Business page include:

• Maintaining consistent, accurate information across your profiles - thus enabling your customers to easily find you
• Increasing traffic to your restaurant’s website
• Helping customers locate your restaurant for dining in & delivery orders
• Using SEO practices for how to get your restaurant business to show up on Google first
• Making sure your restaurant appears on Google Maps - so customers can immediately spot your restaurant on the map when searching for “restaurants near me”
• Attracting more customers with photos and videos
• Accessing analytics that show you how to rank higher on Google Maps
• Finding analytics that show you how to make your restaurant website appear on the first page of Google

Considering that it only takes an hour or two to optimize your profile, you can’t afford to let this great marketing opportunity pass you by.

Get Help Optimizing Your Google My Business Account

GloriaFood can provide you with all of the Google My Business support that you need. We can either provide you with all the knowledge you need to optimize your restaurant’s Google My business listing or we can do it for you. At no cost.

We have experience working with thousands of restaurants, so we’ll help your business get more online visibility and hence, more online orders. Whether you have an ice cream parlor in San Francisco or a pizza delivery business in NYC, we’ll show you how to be first on Google search for free.

If you ever need any assistance in discovering the answer to how to be found on Google, reach out to us for help. If you don’t have time to optimize your restaurant’s Google My Business page, then we’re happy to offer you our free Google My Business optimization service.

Simply click on the blue-chat button located in the bottom right corner of the screen to get in touch with our Customer Success Team.