The Essential Restaurant Website Features That’ll Help You Sell More

The Essential Restaurant Website Features That'll Help You Sell More

Restaurant website features have a serious influence on how much food your location sells.

Websites have changed the way that consumers compare their options and make purchases. Before you decide where to have dinner on a Friday night, you probably use a search engine like Google to explore nearby options.

Despite the importance of websites with reliable features, a lot of small restaurants don’t have websites that meet their needs.

Stop losing sales by learning about what makes a good restaurant website and applying that knowledge to your site.

What Makes a Good Restaurant Website?

A good restaurant website needs certain features. But it doesn’t have to take a lot of time or money to add those features to an existing site.

Even a simple restaurant website can bring more customers through the door and increase orders for delivery and carryout.

First, you need to understand the purpose of restaurant websites. For most restaurateurs, those purposes include:

  • Building a brand that customers trust.
  • Ranking high on search engine results.
  • Getting more people to visit a location.
  • Increasing food sales.
  • Educating potential customers about what the restaurant offers.

Once you know the purpose of a website, you can make a restaurant features list that matches those goals.

Most Important Features of Restaurants Websites

Some food website features matter more than others. You could, for example, include a video that shows off your beautiful dining room or how you prepare the meals. Some people will love your video, but it probably won’t boost sales unless you work in the high-end market.

You can think about adding extra features to your restaurant website later. For now, focus on the most important aspects like:

  • Engaging content.
  • Directions.
  • A responsive design for your menu.
  • An option for online ordering and reservations.
  • Links to your social media accounts.

Engaging Content for Restaurant Websites

Content writing for restaurants keeps customers informed, highlights your products, and helps search engines find your website.

You can’t rely on boring content, though. You need engaging articles with beautiful pictures.

Creating a blog for your restaurant takes you one step closer to increasing sales. With a good blog, you can:

  • Personalize your business to make it seem friendly and fun.
  • Promote your menu’s latest specials.
  • Show mouth-watering pictures of food that will make customers hungry.
  • Popularize upcoming events.
  • Connect with current customers to make them feel like they’re part of a group - and turn them into loyal customers.

With the right website template, you can get your restaurant website’s blog up and running within minutes.

Directions to and a Map of Your Location

Your restaurant website needs a page that includes a map of your location and directions on how to get there.

A location page will make it easier for new customers to find you.

Google and other search engines also like to see location information on websites. When you post your information about your location, phone number, and directions, you make it easier for your website to get a higher ranking.

A Menu That’s Readable on Every Device

Did you know that 81% of Americans own smartphones?

When people want to find information, they don’t turn on their computers. They pull phones from their pockets.

That’s why you need to make sure that your restaurant website functions on mobile devices and desktop computers.

If someone can’t read your menu on a small screen, then that person will probably dismiss your restaurant. Plenty of your competitors already use responsive website designs that are responsive and look great on any device.

Make sure your menu is readable on every device. If it isn’t, then you will lose a great deal of sales.

As an additional bonus, search engines love responsive websites. By choosing a responsive design, you make it much more likely that your restaurant will get a better Google ranking.

Related: Responsive restaurant website templates that will boost your business

A Mobile Ordering and Reservation App

When you think about what to include in a restaurant website, you need to put mobile ordering and reservations at the top of the list.

Some of your customers might prefer calling your restaurant to place orders and reserve tables. Millennials and other young people, however, dislike phone calls. They prefer using texts and apps to communicate.

You might balk at the idea of building an app for your restaurant. However, you can solve this problem, by simply adding an online ordering page to your website.

Once you add your menu, you give customers the opportunity to order food the way it’s convenient for them.

Then, they can have food delivered right to their doors. You don’t have to do anything other than make the food and hand it to the delivery driver.

Links to Social Media Accounts

Most of your public outreach probably goes toward social media accounts on platforms like Facebook, Instagram, and Twitter.

Social media gives restaurants an amazing way to interact with customers. For example, you can share positive reviews and photos taken by your patrons.

You can also use social media to address negative reviews. If someone has a bad experience at your restaurant, you want to take control of the situation by addressing the issue head-on and find a solution.

Related: How Diners Choose Restaurants: The Importance of Customer Reviews for Restaurants

Your existing customers might already follow you on social media, so they see the things you post. Someone that hasn’t visited your restaurant before, though, will probably want to look at your website.

Linking to your social media accounts makes it easier for interested people to learn more about what sets you apart from other restaurants in your area. It’s never a bad idea to encourage interaction with your customers.

Get the Essential Restaurant Website Features to Help Your Business Thrive

If you still want to know exactly what to include in a restaurant website, you can get started by checking out the website builder, website templates, and food ordering API from GloriaFood.

GloriaFood makes it simple to add essential restaurant website features that will boost your sales by attracting more customers and increasing your online orders.

Simply click the Get Started button at the top of this page to create your GloriaFood account and enjoy all the perks that come with it.

Andreea Dobrila

Andreea Dobrila is a proven SaaS Copywriter & Conversion Optimizer. She has been featured in articles published on BigCommerce, G2 Crowd, Wikipedia, Orders2me, and many others. She's on a mission to provide restaurant owners with all the marketing tools & resources they need to skyrocket their sales.

Start by downloading her Ultimate Guide on Food Descriptions That Make You Hungry: Hypnotic Menu Writing Tips & Secrets.

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