How to Promote Your Restaurant Website and Online Ordering Service

how to promote your restaurant website

Have you just launched your restaurant website and have no idea how to get people on it? Do you have an old website that doesn’t seem to be getting the traffic you were hoping for? The key is restaurant website promotion. Below, let’s delve into ten strategies on how to promote your restaurant website and boost online ordering sales.

How to Promote Your Restaurant Website

1. Link it on your social media

Your restaurant website and your social media profiles should be interconnected for your online marketing strategy to work. That means linking your social media on your website, but also the other way around.

Most social media platforms allow you to add your website to the description. For example, on Instagram, you can add a link redirecting customers directly to where they can place an online order.

add online ordering link to instagram bio

Read more about promoting your restaurant website on Instagram and other Instagram marketing ideas for restaurants here.

On Facebook, linking your website becomes even easier due to the platform’s functional call-to-action buttons. The Facebook Start Order button is perfect for restaurants that offer takeout and delivery services.

Facebook start order button

All you have to do is copy the link to your delivery menu and paste it into Facebook’s Start Order CTA button. That way, whenever users click on it, they’ll be redirected to your ordering page without having to leave your Facebook profile.

Read the full instructions on How to Take Restaurant Orders on Facebook with Our Facebook Ordering System.

2. Update your Google My Business profile

After adding your restaurant website to social media, the next step is to edit your Google My Business (GMB) profile and add the URL. Google My Business is your chance to control what potential customers see about your restaurant when they come across it on Google.

This tool doesn’t just allow you to add your website URL, but also a link to your menu or directly to your ordering page. Here is everything you need to know about optimizing your restaurant Google My Business page.

However, beware of third-party delivery portals known for adding restaurants to their list without their consent. Subsequently, a link redirecting to their website might also appear under the Order section of your GMB profile.

If you notice such irregularities, read more about the process of removing your restaurants from these portals here: How to Remove Your Restaurant from Third-Party Food Delivery Apps

Take back control of your restaurant independence and profits Sign up for our free online ordering system and cut out the middleman Sign up

3. List it on third-party websites

Third-party review websites like Yelp and TripAdvisor are an essential part of online marketing for small businesses. They are a way to attract new customers and nurture online reviews without breaking a sweat.

If your restaurant isn’t listed on these websites, you can add them yourself. Then, fill in your profile with relevant information, including the website URL. However, it may happen that someone else has already added your restaurant, in which case all you have to do is claim the business as your own.

Add and claim your restaurant as soon as possible, and take control of your image online. Otherwise, you run the risk of others painting a false picture of your business.

Another one of the many benefits of claiming your profiles on third-party websites is that you can reply to reviews. Reviews are crucial for the livelihood of your restaurant. To show customers you care, reply to all of them, particularly negative ones.

When responding to negative reviews, do your best to apologize, solve the problem, and be available for further communication.

4. Share it in a newsletter

Do you send regular newsletters to your email subscribers or at least a welcome email when they provide you with their email address? This is another opportunity for you to popularize your restaurant website.

Briefly present what they can expect when they visit it and the advantages of ordering food on your website instead of via a third-party app. Customers want to support restaurants they love, so they might switch to your website if given the opportunity.

To sweeten the deal, offer an exclusive discount code that they can use for their first order on your website.

Additionally, when people sign up for your newsletter, clearly state the benefits of doing so. For example, the text on the form could read “Sign up for exclusive offers and discounts every week,” and the CTA button can be “Get offers.”

You might also like: Ultra-effective Email Marketing Ideas for Restaurants

5. Print it on flyers at your restaurant

While online promotion may work best in this digital world, let’s not forget about offline marketing ideas for restaurants. One of the old-school ways of promoting your restaurant is to print flyers and tape them around the restaurant and the neighborhood.

A considerable number of the people who visit your restaurant do it because they got a recommendation from someone or saw it while walking around. That means most of them might not know you also have a website and that you also deliver.

Tape a poster featuring your website URL and the services you provide on the front door, so passersby can also see it. Add a tabletop leaflet stand on every table with the same information.

To create your flyer, enter your restaurant name at the top of this page and click on “Get Started” to use the restaurant flyer maker included in our free online ordering system.

restaurant flyer maker

6. Add it to flyers in takeaway bags

Takeaway bags are another chance for you to promote your restaurant website to as many customers as possible. If you have orders incoming from third-party apps like GrubHub, add a flyer in the bags informing people they can also order directly from your website.

Flyers added to takeaway bags can also help you say thank you to customers with a unique discount code or a freebie.

Make sure your flyers contain all necessary information such as your address, opening hours, phone number (or other contact info), as well as restaurant branding elements such as your logo and catchphrase.

7. Use a QR code for dine-in

Triggered by both the digitalization of restaurants and the COVID19 pandemic, many establishments have switched from traditional paper menus to QR code menus.

The greatest thing about having a QR code menu is that it’s easy to use for customers. It also minimizes wait time and person-to-person interaction. You can include a QR code on your takeaway flyers that customers can scan to place an order on your website.

However, you can also use QR codes for dine-in menus. When scanned, these codes will redirect customers to the menu featured on your website, making them aware that you have one.

In the video below, you will find step-by-step instructions on creating a free QR code menu for contactless dine-in ordering.

8. Hand out business cards at food festivals

If you’re wondering how to promote your restaurant website in the local community, food and music festivals are an excellent place to start. That’s where local restaurants can shine, impress people with their food, and gain repeat customers.

Look for local festivals where you could participate and serve your dishes. However, come prepared with more than dishes. Print some business cards that feature your restaurant website URL and inform people they can access the website to place an order.

Better yet, include a simple QR code of your online menu on the card. The convenience of having your card at the ready when they’re hungry will persuade more people to enjoy your dishes in the comfort of their own homes.

9. Organize contests and giveaways

Another way to increase traffic on your restaurant website is to create a contest or a giveaway exclusive to that platform. Then, publicize it on social media and encourage people to visit your website to enter.

You can even take it one step further and offer a coupon code or a gift card for online orders placed on your website as a reward for the winners. That way, they’ll come back to place the order and maybe become loyal customers.

Are you in need of some inspiration? Check out these 20 Restaurant Contest Ideas That Will Delight Your Customers.

10. Partner with influencers

Finally, here’s how to promote your restaurant website to a larger audience: strike up a partnership with local influencers or micro-influencers. Their following could be just what you need to bring more people to your website.

You can find influencers using a tool like Heepsy or checking social media posts tagged in your area. Get in touch with food influencers that catch your eye and propose a mutually beneficial deal.

What will you get from that? You will expose your food, your services, and your website to their audience. You can ask them to promote your food in some of their posts and link to your website with a message like:

“Tonight’s dinner? This bacon cheeseburger with a side of curly fries. The diet can start tomorrow. Did you know that you can now order your favorite dish from [restaurant name] at home? Just go to [restaurant website] and place an order.”

Final Words

To boost online ordering profits, you need a holistic promotion strategy for your restaurant, which starts from your website. To increase website conversions, you need to learn how to promote your restaurant website first.

Follow the tips above to promote your website online and offline to as many people as possible. Your sales will speak for themselves.

Laura-Andreea Voicu

Laura is a content writer and marketing specialist with a knack for SEO. Her mission is to help restauranteurs make their business stand out and skyrocket sales by providing exceptional online marketing content.

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